Dr Alan Hocknell

THE golf clubs we hold in our hands today are marvels of science.

Designing them is a constant challenge of innovation. What has been released is gone, what matters is how to improve.

That demand is constant, and it takes place against a background of strict testing and regulation. You might ask whether there is an ultimate limit.

But that’s a question that never crosses the mind of Dr Alan Hocknell. Titleist’s Vice President of Advanced Research and Innovation has spent more than a quarter of a century pushing the boundaries of what’s possible in golf club design and gets right into the detail of that in the latest episode of The GBQ Podcast.

Hosted by Sky Sports Golf presenter Sarah Stirk, each month The GBQ Podcast brings you in-depth interviews and provides genuine analysis around the most important topics facing the golf industry.

Our aim is to ensure you hear from the people that matter as we talk with the game’s most influential figures.

So with golf going through a golden age of technology, Dr Hocknell is in excellent shape to talk about the quantum changes he has seen in the club making business, how the future looks, and how he will continue to find novel ways of making the game easier for all of us…