What impact will artificial intelligence have on the golf industry and the role of PGA Professionals? Why should golfers buy in person, rather than online? How important is service in an era of rising prices?

In the latest episode of GBQ TV, these wide-ranging questions – and many more – were discussed by an expert panel at the PGA Partners’ Day 2025 at Slaley Hall.

Hosted by Sky Sports Golf presenter Sarah Stirk in front of a live audience at the Northumberland resort, Richard Barker, The PGA’s Executive Director – Business Development; Phil Craghill, director of golf marketing agency GMS; Chris Eigelaar, managing director of The Belfry Hotel & Resort; and Nuno Sepulveda, co-CEO of Details Group and PGA Aroeira, engaged in a lively discussion on the pressing issues in the golf industry and answered questions from the audience.

GBQ TV, alongside The GBQ Podcast, brings you in-depth interviews and provides genuine analysis. Our aim is to ensure you hear from the people that matter as we talk with the game’s most influential figures.

Our panel also considered how AI can impact fitting, coaching and content. Should more professionals move into the influence space? And is experience more important than the golf course?

They are big questions, and you can get the answers by watching Episode 4 now.